People Know How follow an approach called the Social Innovation Model to design and implement services. This model is used to understand the needs of children and young people, and subsequently design a service to meet their needs. By consistently renewing this understanding through cycles of the model, People Know How can continue to support children, young people and their families in Edinburgh and East Lothian to achieve positive outcomes that address current needs. This article will seek to detail the way this model is used in relation to the Positive Transitions service.