Scottish charity People Know How have developed their Social Innovation Model, a cyclical process used to develop their innovative strategies and services and solve social issues. The model is composed of four stages: Ask, Research, Do, and Share. This article examines how the model is used to develop and deliver Reconnect, People Know How’s service supporting adults and families to improve wellbeing. Today Reconnect is a service that includes three projects: Computer Delivery, Helpline and Wellbeing & Digital. Each project focuses on a different aspect of wellbeing, addressing digital exclusion, loneliness, and isolation for people in Edinburgh and East Lothian. Social innovation is at the heart of the charity’s community support and allows the organisation to continue to grow and expand to address society’s changing needs. People Know How’s Social Innovation Model embodies this and puts it into practice, as evidenced by the successes of Reconnect.
