Scottish charity People Know How has been delivering digital support projects for over six years, supporting individuals in the community and campaigning and collaborating across sectors to facilitate long term social change. Having identified three main elements of digital inclusion over the course of their work (digital devices, digital skills and connectivity), they have been continuing their service delivery while also campaigning to end data poverty. As part of their social innovation model, People Know How conducts research and consultations to ensure their services continue to address current need. They recently gathered views from seven people they support who are experiencing data poverty, and ten organisations supporting people with digital inclusion. This research underlined the relative lack of knowledge and awareness about data connectivity and available support, the intricacies of which are explored in this article.